How to Find the Right Market, Get Your First Customers, and Build a Business Worth Buying


A free playbook breaking down the key strategies Michia Rohrssen used to find the right market, get his first customers, and sell his business for $110 million.

Get The Free Playbook

How to Find the Right Market, Get Your First Customers, and Build a Business Worth Buying

A free playbook breaking down the key strategies Michia Rohrssen used to find the right market, get his first customers, and sell his business for $110 million.

Get The Free Playbook

Inside this free playbook, you’ll learn:

  • How to find a desperate market worth building in before anyone else does

  • How to get your first paying customers before your product even exists

  • How to walk into any high stakes meeting and immediately control the dynamic

  • How to position your business for acquisition and maximise what you sell for

  • And why none of it works if your mindset is working against you
Get The Free Playbook

Inside, you’ll learn:

  • How to identify the one constraint stopping your business from growing

  • How to reverse engineer your business so you stop guessing what to fix

  • How to find your true growth lever (instead of trying to improve everything)

  • How to run simple 7-day tests to get real feedback, fast

  • And how to focus on what actually moves the needle, not just what feels productive
Get The Free Playbook

Get The Free $110M Business Playbook

Most people don't fail because they aren't working hard enough.

They fail because they never find the right market, never validate before building, and never position themselves to win.

This playbook will show you how to fix all three.

Disclaimer

This playbook is provided for educational and informational purposes only and should not be considered business, financial, or legal advice.

While we strive to provide accurate and useful information, we make no guarantees regarding the completeness, reliability, or results of applying any strategies discussed. Any examples, case studies, or references to outcomes are not guarantees of future performance. Your results will vary based on individual circumstances, effort, and market conditions.

This playbook is based on insights and interpretations from a conversation with Michia Rohrssen. All content reflects our understanding and perspective, and does not represent the official views, opinions, or endorsements of Michia Rohrssen or any affiliated companies.

Michia Rohrssen has not reviewed, approved, or endorsed this material and is not responsible for any decisions made based on its contents.

By downloading this playbook, you acknowledge that you are solely responsible for your own decisions and outcomes.